Let it Unfold — Performative Exhibitions the Living Interior of the Austrian Pavilion at Expo Milan 2015

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Ayman Kassem


This essay explores the relationship between fantasy, fabulation, and the performative through the lens of exhibition design in general and, in particular, expo pavilions. While studying the case of the Austrian pavilion visited by the author during Expo Milan 2015, it further examines the repertoire of the performative as a spatial fabulation indicator. Furthermore, the essay proposes a dramaturgy of analytical tools that interpret the exhibition space as a metaphor of a fantasy-oriented spatial production, and as an illustration of a performative interior architecture opening newer perspectives through which we may study and analyse interiors.

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How to Cite
Kassem, Ayman. 2022. “Let It Unfold — Performative Exhibitions: The Living Interior of the Austrian Pavilion at Expo Milan 2015”. idea journal 19 (01):93–108. https://doi.org/10.37113/ij.v19i01.481.
Author Biography

Ayman Kassem, Ajman University

Ayman Kassem (1987, Lebanon), studied interior architecture at the Lebanese University and did his PhD at Politecnico di Milano. He is currently an assistant professor at Ajman University, UAE, department of interior design. His fields of interest and research include exhibition design, museum interiors, performance theories, and the concept of performative space. He is also part of the EU Cost action research project 'The geography of New Working Spaces and impact on the periphery CA18214'.